There were two questions that started it all:

1. Why do International Ventures, including joint ventures, have such a high failure rate? 
2. How do you stop this trend?

Mr. Turner, a Psychological Anthropologist, wanted to understand "WHY" there was such a high failure rate among IJVs. What was the root cause? 

To find the answer to this unique problem that costs US companies and their shareholders hundreds of millions of dollars a year, Mr. Turner did years of research, which included hundreds of sources, trips to China, and interviews.

The result is a very concise How-To manual for international managers to follow outlining how-to successfully enter international negotiations, markets, and international partnerships.

The current approach by the majority of companies approaching China and other emerging markets is to hire an ex-pat, or result to the idea "they have to do what we tell them, we pay them".  This last approach does work wonders in the USA, but not so much in China, the BRIC, or other developing economies around the world. The first approach doesn't work to well either because it does not address the root causes of conflict or the hidden agenda; instead it relies on the second approach: "We pay them". 

Failed IJVs, or non-productive WOFEs, or international operations that are not producing profits are very serious and very expensive issues that international managers address daily.  This book provides them with a roadmap to success and shows them how to anticipate and overcome issues.

Read the reviews and listen to the people who have addressed some of these problems already. Then you will understand why they all say that this book should be required reading for anyone attempting to do business in China.